Are you looking to get started with your blog? Whether a business blog, personal blog, real estate blog, marketing blog, or lifestyle blog I am going to provide you with six easy blogging tips on how to do that! Whatever you do, DON’T overcomplicate the matter or you will never get the blog out. Just start writing and the rest will come. Not sure what to post? Then check out these five easy steps to get you started.
1. Establish the Goal of Your Blog
The first step is to establish what your blog is going to be about. What are the goals of your blog? We all have ideas of things we want to write about to help our audience but what is the “why” of your blog. Are you trying to educate folks on what your business offers? Are you trying to build your social proof? Is there something your business does better than anyone? Is this part of your SEO (Search Engine Optimization) Strategy? Are you writing for a hobby or business? There is a difference between these two because when you are writing for business, then certain components need to be addressed.
If you are afraid of making mistakes in your blog don’t worry! Check out this resource from HubSpot on “13 Blogging Mistakes Most Beginner Bloggers Make” While you are there, check out all the resources they have to assist you with your blogging and inbound marketing needs.
2. Consider Solving Your Clients Pain Points
If there is one thing that we are looking for are solutions to our problems. Be the information center you can clients can go to. It’s your business and only you know what it’s capable of doing for someone. Talk about it! Every minor pain point in your client’s life is a blog or two. Think about every problem you solve for a client daily and you have more than two or three blogs! All you need to do is write it down!
Show it off with data! We use two tools to track everything we do for our clients. We use Sprout Social to track the content and hashtags and Databox to show further analytics of each blog and/or campaign. Discuss the results of a marketing campaign you just completed and share your results. Whether it was successful or not surely you learned something you can share with others so that eventually you are seeing as the expert in that area. Did your business have a change in direction? Did you rebrand? Share why!
3. What’s in It For Me?
We are all in it to win it, but you have to always put your client’s needs and think a bit selfishly on their behalf. We are all looking for answers so share those answers otherwise why should anyone want to come and read your blog out of the millions of blogs and experts that are cluttering up social? How is your content helping them? What problems of theirs is it solving? Again, “what is in it for me?”
4. Backlinks to Noted Information
Every successful blog has standards. Nowadays a short blog doesn’t cut it. You need to have at least 10 outbound links to sources for SEO purposes and 1,000 words at a minimum before Google even considers your content for indexing in search engines. Crappy content doesn’t cut it! Don’t believe me? Check out this awesome post by Neil Patel, who is an expert on SEO.
5. How can your business resolve their problems?
This may sound like a no-brainer but how can your product or service solve their problems? If you are writing a blog that is always talking about you, how is that helping a business owners’ problems? Yes, you’re right. It’s not solving anything. This is one thing blogging is NOT about YOU. But it is about how you can help a business succeed!
It is about problem-solving. Solving the problems that your clients are facing and you flying in and being the superhero in their world. Need more resources? Check out this blog post by Dreamhost from 19 Blogging Experts! For more information on how to write the perfect blog from experts that have been doing this for years so check it out too!
6. Use a Compelling Image
82% of the population are visual thinkers and therefore in order to catch the attention of your audience, make sure you use a compelling image that makes sense to what you are writing about. If you are providing creative tips, use images that have to do with creativity like a light bulb, camera, paint brushes, pencils, and paints. These are images that related to creativity and therefore reinforce your topic and more importantly catch your reader’s attention to your blog. Check out these cool sites for free images that you can use for your blog! Pexels, Gratisography, MMT, and Unsplash!
Blogging is one of those things that scares many of us, but you don’t need to be scared. Remember that this is your business, and no one knows it better than you. It is your job to talk about you, your business, and what you can do to solve the needs of your audience. If you need a consultation on how to write the perfect blog, reach out to me! I train, coach, and even write blogs for those who need help in getting started. Contact us today! We can help.